Category Archives: Internet Marketing

Search marketing HK

Upcoming information on Google Product Search Marketing / Product Listing Ad changes.

We have had a flood of questions from retailers of all sizes in regards to the big changes at Google Product Search. To help everyone get their heads around the changes and plan accordingly, we have a variety of information coming out shortly (s, blog posts and in-person at . Here are the details:

We have two complimentary s planned, anyone is invited:

Assessing the Impact of the Recent Google Product Search Changes – This is Friday, Nov 23 at 3pm ET. You can register here. Google will not be on this.

Introducing Google Shopping – co-presented by Google – This will be Monday, Nov 26 at 2pm ET. Google will be co-present and be available for Q+A – this will focus mostly on Q+A with Google.

Going forwad, we will be posting all information related to Google Product Search and Google Shopping at our comparison shopping engine blog.

As usual, Search Marketing HK will have a large presence at the annual Internet Retailer Conference and Exhibition in Chicago next week Nov 23-26. Our booth is 1909.

As you come in the exhibit hall through the right entrance, it’s a ginormous booth right there. Here’s a handy map in case you can’t find us.

Our booth will be staffed with experts that are able to talk to you in detail about these changes and any of your other burning e-commerce questions/needs.

Search engine marketing

7 modules of the SEO course

1). Keywords search engine marketing Research & Mapping

You will be able to:

Understand the universe of keywords.
Ensure that searchers can more effectively map your content.
This is achieved through:

Consideration of several keyword tools.
Review of best practices.
Review of techniques for keyword mapping and prioritization.

2).Fundamentals & Best Practices Watch a demonstration

This module will help you ensure that your site is search friendly to encourage the maximum number of visits through:

A review of how search engines work.
An appreciation of the four fundamentals of SEO:
Authority (the usefulness of links and how to successfully build them)
Indexability (ensuring that all of the pages on your site are seen by search engines)
Relevance (making sure that your pages are relevant to the query through the appropriate use of keywords)
The module concludes with a review of best practices for SEO.
Clickability (encouraging more clicks by ensuring that your SERP snippets are relevant)

3).Project Management of search engine marketing

From this module, you will learn how to:

Use direct marketing principles to integrate SEO into a marketing strategy and plan SEO programs through:
Identification of projected revenue and costs.
Ability to prove the usefulness.
Align SEO with your strategy.
Make SEO operational, in particular how to:
Monitor search engine marketing activity.
Set up central teams to assist the extended teams in larger organizations.
Establish early warning systems when things go wrong.
Use scorecards to motivate teamwork
Differentiate between running SEO campaigns and using project management principles to:
Plan out programs.
Use tactics to identify problem areas.

4).Links Building

Upon completing this module, you will be able to:

Define links and appreciate their importance for SEO.
Differentiate among internal, external, and incoming links, as well as reciprocal, triangular, and one-way links.
Develop efficient link-building strategies through:
Construction of an asset matrix of content to satisfy needs.
Construction of an efficient content distribution strategy.
Identify key link acquisition concepts and how to choose quality links.
Recognize the steps in the SEO process.

5).Search Engine Marketing Research

In this module we will consider the items that should be periodically reviewed in a search program to ensure that it is being optimized, covering the key SEO diagnostics that you need. In particular, by the end of the module you will be able to answer the questions:

How are we doing and how do we benchmark?
How and what is my competition doing?
What opportunities am I missing?
This module provides you with the tools to be able to:

Understand your business goals.
Baseline your current state and desired outcomes.
Monitor performance against baseline.
Develop missed opportunity analysis.
Use multiple tools to monitor competition.
Diagnose site performance.

6).Optimized Copywriting

After this course, you will appreciate the fundamentals underlying website usability, including:

The meaning of optimized copywriting and the benefits it will have for your online marketing strategy.
The three fundamentals of search engine optimization.
The importance of keywords and how these can be used in your copy to get the best results in a search.
How to use links and calls to action in your copy to increase traffic to your site.
The optimizing guidelines and how you can use these for effective copy.
How optimized copy can also be used across the social networks, specifically Facebook, Twitter, and LinkedIn.

7).Keyword Intelligence

This module looks at:

The Keywords Research process:
The methods and tools available that will help find relevant keywords
How to refine keywords to match your strategy
Categorization and segmentation of keywords
Measuring the performance of your keywords to ensure they work for you
The relevance of keywords in social media and how social media monitoring tools can help you learn from your audience
The use of keywords in traditional marketing practices to form an integrated marketing campaign
What you must consider when looking internationally at your keyword research

Search engine market share china 2012

SEO HK, a China Internet research company, released search engine market data for the first quarter in 2012. Total revenue in Q1 has grown by 70.41% (YoY) to 5.5 billion yuan (US$877 million) though it’s dropped by 4.72% compared to the previous quarter.

china-search-engine-market-share-2012

china-search-engine-market-share-2012

Baidu’s Q1 earnings surged 78.6% as the Chinese Internet search giant’s revenue continued to surge. Baidu posted a profit of 1.88 billion RMB ($299 million USD), or CNY5.38 (85 U.S. cents) per ADS, up from RMB1.09 billion, or RMB3.07 an ADS, a year earlier.

Read more: http://www.seohongkong.net/seo-case/

網絡公關

“網路公關是由於電腦網絡的迅猛發展而帶來的一種創新形式公關,它以網絡作為信息傳播的手段來開展公關活動,為企業改善自身形象、提升市場知名度、創造更多商機。”

網絡公關的形式

(1)網上新聞發佈

主要平臺有以下幾種類型:

綜合性門戶網站: 比如Yahoo, 新浪這類知名度高、網站各類信息比較全面、訪問量大,覆蓋面廣的媒體網站。比較適合目標客群比較廣泛的企業和產品。比如手機、電腦、保險等。

行業性門戶網站: 這些門戶網站鎖定某一行業,具備較強的專業性,在同行業中具有較大的影響力,訪問人群比較集中,比較適合專業性要求比較高的企業或產品。比如汽車、醫療器械等。

新聞媒體的網路版: 比如蘋果日報網,這些網站依托傳統媒體的資源優勢,也吸引了一定的訪問人群,受眾群比較穩定等特點。

網路出版物: 比如電子書籍、數位雜誌、網路音、視頻節目等,這類出版物的娛樂性、互動性比較強、傳播快速、受眾面寬,也是比較好的網路媒體。

(2)Forum論壇或社區公關

主要平臺是各大論壇及專業社區網站等。

(3)其他網上公關活動

主題訪談: 訪談節目也可以在網上進行,比如針對網友普遍關心的某企業的大事件對該企業的管理層進行訪談。

參與網上媒體組織的主題活動或贊助: 藉助這些活動增進網民對企業的瞭解,展示企業熱心社會公益事業的形象,或推廣企業品牌。

網上新聞發佈會或網絡路演: 新聞發佈、網上互動交流、音、視頻演示、專題報道等多手段的立體組合,適合於招商引資、新產品上市、網上會議、企業形象推廣、人才招聘等。使企業與公眾之間達成更深層次的交流與互動,使每一個參與公眾都能得到更全面的關於企業或產品的信息。